Activar el potencial del "Nonsumidor"

ESPAÑOL
"Nonsumidor" llama Miguel Carrión en su blog (http://www.miguelcarrion.com/) aquel consumidor que surge por la crisis económica actual, ya que tiene que adaptar sus gastos a los recursos reales disponibles sin disponer de más créditos. En este sentido vemos que el parque de tiendas en otros países como EEUU ya se está disminuyendo debido a esta tendencia y probablemente la compra online experimentará un empuje por la mayor capacidad del Shopsumer de controlar el gasto.

ENGLISH: ACTIVATE THE NONSUMER POTENTIAL
"Nonsumer" is what Miguel Carrion calls in his blog (http://www.miguelcarrion.com/) a consumer's behaviour in response to the current economic crisis, in which he adapts his expenses to the truly disposable income in absence of further credit possibilities. In this direction we can already observe that the number of stores in countries like the USA is diminishing due to that trend of the "Nonsumer" and possibly the purchase online will be boosted due to the better capacity of the Shopsumer to control his expenditure in the virutal environment.